Tokyo James
Runway Show Curation
Brand Consulting
2022–2023
Tokyo James is a London-based luxury label with Nigerian roots, known for presenting its collections as complete cultural moments. For its SS23 and FW23 shows at Milan Fashion Week, we shaped how the runway show was executed: the project management, brand consulting, the casting, styling and sequencing of looks. A beautiful controlled space that supported the pacing of each show without competing with the garments, and a spatial language that carried across both seasons.
Runway photography: GoRunway, Vogue Runway and Hypebeast.
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![Tokyo James at Milan Fashion Week: a black cape gown with a feathered bag, on the runway curated by PHEIFFER™. Photo: GoRunway.]()
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![Tokyo James at Milan Fashion Week: a black leather jacket and split skirt with silver hardware, on the runway curated by PHEIFFER™. Photo: GoRunway.]()
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![Tokyo James at Milan Fashion Week: an oversized white suit and long coat, on the runway curated by PHEIFFER™. Photo: GoRunway / Vogue Runway.]()
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![Tokyo James at Milan Fashion Week: a cropped cream leather jacket with silver pins, on the runway curated by PHEIFFER™. Photo: GoRunway.]()
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![Tokyo James at Milan Fashion Week: a black look with silver ring hardware and knee-high boots, on the runway curated by PHEIFFER™. Runway photography.]()
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![Tokyo James at Milan Fashion Week: a long charcoal shirt-coat over wide trousers, on the runway curated by PHEIFFER™. Photo: GoRunway.]()
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![Tokyo James at Milan Fashion Week: a black studded jacket with a white tie, on the runway curated by PHEIFFER™. Runway photography.]()
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![Tokyo James at Milan Fashion Week: a navy tailored coat and trousers with chain detailing, on the runway curated by PHEIFFER™. Runway photography.]()
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