Exactly Vodka Soda lemon can and six-pack carton, showing the white packaging with the gold Connected Form X mark, designed by Pheiffer.

EXACTLY™ Vodka Soda

Brand Identity
Packaging Design
Product Development

2026

EXACTLY™ Vodka Soda, a proudly Canadian ready-to-drink brand built on just three simple ingredients: vodka, sparkling water and natural flavour, launches this September across British Columbia, with a scaled national rollout to follow. Created by Paul & Melissa Meehan, the founders of NÜTRL Vodka, EXACTLY marks their return to the category with a new take on what a vodka soda should be: simple. EXACTLY arrives in four flavours: Lemon, Lime, Grapefruit and Cranberry, offering Canadians a vodka soda with nothing to hide and nothing it doesn't need.

  • Exactly Vodka Soda lemon can and six-pack carton, showing the white packaging with the gold Connected Form X mark, designed by Pheiffer.

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  • Exactly Vodka Soda cranberry can beside its six-pack carton, with the Connected Form X mark in red across both, designed by Pheiffer.

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  • Exactly Vodka Soda grapefruit can beside its six-pack carton, with the Connected Form X mark in coral across both, designed by Pheiffer.

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